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About us

Geennee is part of Alpina.

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All about Geennee

Geennee is a part of Alpina. Alpina, in turn, is part of Alpina Group. A merger of two strong brands in the financial world: Heilbron Group and Voogd & Voogd Group. A logical step forward as both companies complement and strengthen each other well.

Heilbron Group inherently has a great network for all types of insurance complemented by mortgages, pensions, brokerage and its own health and safety service. Voogd & Voogd Groep is strong in the indirect channel with some 3,200 external advisors, has a powerful IT-driven service platform and is a rock-solid proxy party. Add that up and you get Alpina Group.

Our story

Everyone wants to live, do business and live carefree. At Alpina, we help our private and business clients achieve that. It is embedded in our DNA. We are there for everyone looking for financial security, with a complete package of related services and products. Just under one roof, it's easy.

At Alpina, we are always close by. Both online and offline at a branch near you. Locally rooted, approachable and personal.

We are subject matter experts who know our clients and know what moves them. With genuine commitment, we listen carefully, ask through and always find an independent solution that meets our clients' needs. In a way that suits them best. How, where and when they want.

At Alpina, we go the extra mile every day. Always looking for innovations that make our services and products even better. Our concern for our clients' financially secure future makes us more relevant and future-proof as an organization than ever before.

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Our mission and vision

We are Alpina. As an independent financial services provider, we help our clients keep their risks manageable and secure financial security in an innovative, personal and sustainable way. Always local and nearby. We believe in the power of together! On our way to becoming the personal and innovative advisor of the future.

In an increasingly automated world, we are close to our client and offer the best solution for every risk. Always strongly digital with a personal mix where possible and necessary. Our ambition is to be the leading financial services provider.

people in the office

Part of Alpina Group

Alpina Group presents itself as an all-round financial services provider. Alpina is an independent brand, targeting corporate and private clients with a broad range of insurance, mortgages, pensions and brokerage. But what makes us what we are?

Alpina is a new organization. But of course we didn't just appear out of thin air. We are the sum of strong local and regional branches. Wonderful organizations, with driven employees, healthy ambitions and specific traits. Bringing these together creates a new organization with its own identity. A brand, which we charge by always propagating our core values and brand values in everything we do. Because they make who and what we are.

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Alpina complies with all legal requirements of the AFM. Thus, we have the necessary licenses and diplomas and we are affiliated with the Financial Services Complaints Institute (Kifid).

Remuneration policy

To ensure that clients are treated with care and employees are not swayed by financial incentives, Alpina has established a controlled remuneration policy. Read more about our remuneration policy here.

Services Guide Alpina

Our firm provides financial services. We would like to inform you about our methods, services and service. At Alpina , you, the client, are our focus.

Your personal situation and your personal wishes are at the heart of our services. In this service guide we explain this and show you around our office.



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This website is compiled with the utmost care. However, we cannot guarantee the correctness or accuracy of the information on the website. Read more about our disclaimer.

No advice (execution only)

Should you purchase insurance through our website, there is no advice involved. If you would like advice, please contact us. Since there is no advice involved, taking out insurance online is called Execution Only. Read more about execution only.


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